Brian gave me several things to think about, but here’s my quick list of take-aways:
- Attention is valuable but not everything
- Authority rules
- Don’t think niche, think large audience and carve out a niche in that
- Expertise creates authority
- Think maximize my assets vs replace my job
- Maximize my subscribers – build lists
- Build destination pages
A lot of this stuff is immediately useful and gives me a whole viewpoint turnaround. We are doing a model review out on our sites. Pages is a big focus of the discussion.
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