SOBCon08 – Brian Clark – Copyblogger

Brian gave me several things to think about, but here’s my quick list of take-aways:

  • Attention is valuable but not everything
  • Authority rules
  • Don’t think niche, think large audience and carve out a niche in that
  • Expertise creates authority
  • Think maximize my assets vs replace my job
  • Maximize my subscribers – build lists
  • Build destination pages

A lot of this stuff is immediately useful and gives me a whole viewpoint turnaround.  We are doing a model review out on our sites.  Pages is a big focus of the discussion.

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