Valeria Maltoni, on Marketing Profs, writes about trademark and its importance, especially for those of us involved in blogging and social media. You might ask why trademark is important to you as a social media maven, but as Valeria puts it, “Is someone else reaping the fruits of your hard work?”
That’s an important consideration in this day and age where someone can copy your content in seconds. Just about anyone can copy your name and rip-off your online identity as well. Valeria points out what Seth Godin recently went through as well with this.
Linking definitions of trademark in her post, Valeria goes beyond that to highlight what Seth and others had to say about possible copycatting and infringement. So check it out, and think about whether you should be trademarking your brand.